4 Website Video Mistakes to Avoid [1127]

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If you are like most business owners, then your main goal is to build your customer base. Some new business owners fail to realizeize just how hard this can be. Without a marketing strategy in place, you will struggle to engage prospective customers. Having a great looking and informative websitesite is essential when trying to have success in the world of small business. Finding ways to make your websitesite more functional and appealing is important. One of the best ways to both inform and entertain visitors to your websitesite is by using the power of video marketing. Having a video on your homepage explaining who your company is and what they can offer is a great way to spark a person’s interest. Read below to find out about some of the most common websitesite video mistakes you need to avoid.

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1. Trying to Self-Host the Videos on a Websitesite

When putting videos on your websitesite, you need to do all you can to keep them loading quickly. The worst mistake you can make in regards to the videos on your websitesite is trying to self-host them. Many of the the websitesite hosting platforms do not have the right amount of bandwidth to host videos, which means you will have a lot of problems when trying to do this. For years, the team at Spiel Studios have been advising clients to use video hosting platforms like Vimeo. By doing this, you will be able to keep your videos loading quickly with ease.

2. Your Videos Don’t Play On Multiple Devices

Picking a video format that only plays on certain devices is a horrible idea. The last thing that you want is to alienate a section of your customer base due to a lack of planning. There are a number of video platforms, like HTML 5, that will be compatible with just about any device on the market. Making sure you are using this platform on all of your videos is vital. If you are unsure about how to implement the use of HTML 5, you will need to consult with a computer programming professional. They will be able to help optimize your websitesite so it is easy to use for all users regardless of what devices they are currently using. Paying a professional to do this type of work is essential and well worth the money you invest.

3. A Bad Preview Screen

The preview screen that you have on the videos on your websitesite is important when trying to entice a visitor to press play. If the preview screen is a blurry and low-quality image, a person will generally think twice about clicking play. Many of the video hosting platforms out there will allow you to customize this screen. By customizing the screen, you should have no problem getting the right images loaded. Ideally, you will need to use either a great image from the video itself or a logo of your company for the preview screen. Using a logo is a great way to promote your brand.

4. No Social Sharing Buttons

One of the main goals you should have when producing a video about your business is getting shared by as many people as possible. If the videos on your websitesite do not have social sharing buttons near them, it will be hard for people to put them on their social media. If you are unfamiliar with how to get these buttons in the right place, working with a web designerer is a great option. These designersers will have no problem creating and placing social share buttons all over your site. By doing this, you can make it easy for people to share your videos and content with the world.

By avoiding these common video mistakes, you will be able to achieve the level of marketing success you are after. Allowing professionals to help you with the developmentment and production of these videos is essential.

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