Onsite SEO - Chapter 2 - Content [117]
Content is the most important point to have in mind in your href="https://wwwit-designes/search-engine-optimization-marbella">optimization.es/search-engine-optimization-marbella">optimization. If your websitesite has unique and quality content it will rank better than your competitors...Never copy text from other website!
Even if is a small sentence or phrase, Google will find out and ignore your siteYou have to write your own content and make sure you repeat naturally, without forcing, some of your keywords.
For example, you want to promote the word "Vets Marbella"" in one section of your websitesite. Make sure this section talks about your services of Vet in Marbella
Use bold, italic and underline on the word Vets and Marbella That. That will give importance to the words. You can also create sub links to other of your web sections which uses similar keywords.
Don't spam!! Each line must be natural and make sense for reading...
External Links
Never, never add external links to your websitesite unless is necessary.An easy way to understand how Google works is that once you start your href="https://wwwit-designes/seo-website-design">SEO
If you link to other websitesite you give away some of your points to that site, lowering your ranking.
A good practise to use if you must add a link in your site but don't want to lose your points is to add rel="nofollow" tag inside your link source.
That will tell the search engines to ignore that link. Some search engines like Yahoo still will follow, but our main Goal is to be sucesfull in Google...
Other option is, if you link to other site, ask them to link you back.
We will talk about link relevancy in other chapter...