Any successful site owner will tell you that their secret to gaining more traffic, more readers and ultimately more sales has more to do than just selling the right product, posting the right articles, or doing great SEO.
What is the key difference between a successful website or one that is struggling?
The owner of a successful site knows exactly who their visitors are, what they want, when they want it, where they come from, why they clicked a link, and just how they found the site in the first place.Gaining valuable insights
As a blogger running several online businesses in various niche markets, I’ve come to realize that having a huge amount of traffic isn’t enough anymore. Opportunities only appear when the right data is presented in front of me.
In order to identify such opportunities or weaknesses, I gave Hotjar a go. It’s a new platform that’s making waves because they’ve not only combined all the tools I needed to learn everything about my visitor, but it’s user-friendly interface makes it easy to use.An all-in-one research platform
Hotjar Insights have taken the best research tools in the industry and combined them into one powerful platform. It’s slowly blowing the competition out by providing essentials such as:
Heatmaps to understand what users want, care about and do on your site by visually
representing their clicks, taps and scrolling behavior which are the strongest indicators of visitor motivation and desire.
Feedback & Exit Polls to improve the performance and experience of your website by understanding what your visitors want and what’s preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site.
Online Surveys that you can build using an easy editor. Collect responses in real-time from any device and distribute them using web links, emails or invite visitors just before they abandon your site to uncover their objections or concerns.
Funnel & Form Analysis to find the biggest opportunities for improvement and testing by identifying which page, and at which step most visitors are leaving your site. Improve online form completion rates by discovering which fields take too long to ?ll, which are left blank, and why your visitors abandoning your form and page.
Visitor Session Playback that eliminates guesswork with recordings of real visitorbehavior on your site.
Recruit User Testers for user research and testing directly from your site. Collect profiling information, contact details and offer a gift in exchange for their help.
Proactive Chat that invites your web and mobile visitors to chat and discover their concerns, questions and objections. Use these insights to change your pages and the user experience to tackle these issues and improve conversion rates.Who is Hotjar for?
Hotjar is for anyone who wants to measure engagement and gain knowledge of how
visitors behave while using websites. This includes bloggers, designers, developers, product managers, digital marketers, analysts, agencies, and consultants.
Hotjar is currently in closed Beta, but you can get on their waiting list by signing up on their website. You can also expedite the invite process and get 6 months of free access when you get 5 friends to sign up.
Once live, Hotjar will be leveling the online research playing field by pricing their powerful services way below competitors for only $29 per month. So head over to Hotjar and discover your opportunities.