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How Marketing Automation Tools Work for Bloggers

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Macro photo of tooth wheel mechanism with MARKETING AUTOMATION concept letters

There’s more to blogging than meets the eye. Yes, great content is crucial to any blogger’s success. But a successful blogger also needs to take a page out of a marketer’s playbook. They need to create email lists, make shareable content, and build up a solid base of loyal followers. There is no denying that these tasks are important. But they can also take up huge chunks of time. Many bloggers have to dedicate countless hours to marketing when they could be focusing on their content.

Are you trying to gain more traffic and followers on your blog? Marketing automation tools can help you communicate with followers, gain new ones, and save time. Read on to learn more.

What is Marketing Automation?

Marketing automation is a time management tool. It refers to software that automates marketing actions like emails and social media posts. Businesses can deliver personalized messages and content to customers and potential leads. Marketers use this to move prospects through the sales funnel and into a purchase. Marketers love automation because it lets them target leads from one centralized platform. It eliminates the need to sift through email lists and waste time doing methodical lead generation. It’s so effective that 79 percent of top-performing companies have been using marketing automation for more than two years.

Email Marketing

Every good blogger has an email list. But generating leads via email takes time. Automation software will send emails to your subscribers. These emails should be focused on moving readers through the sales funnel. Bloggers can set up automatic emails that offer access to an ebook, downloadable guide, or a call-to-action button. The software can automatically send out personalized emails to your subscribers. People on your mailing list will get customized messages that will keep them engaged and move them to the next step in your sales process. The automation software often gives out “lead scores” that rank members of your email list. This will help you discover which leads to nurture and which ones to move on from.

Social Media

The rise of social media has been a blessing for bloggers. You can share your content with thousands of followers with the click of a button. But social media posts take work. You have to craft the right message, post at the right time, and publish across different mediums.

Marketing automation gets rid of the social media headache. You can schedule posts in advance so you don’t have to waste time manually entering them into various social media platforms. You can also have the software post across different mediums at once. Think of the automation software as a social media manager. It can help you promote your shareable content to the world.

Feedback Loops

A feedback loop is a reaction that your audience takes in response to your action. You expect your readers to react when you send out an email, publish a blog, or share on social media. Marketing automation tools let you determine what those reactions are and tells you how you can improve your strategy.

It will give you important metrics like clickthrough rates, subscriptions, and website traffic. You can then look at the metrics to determine what is being successful and what needs to be changed. This can be instrumental to a blogger’s success. You can get access to all the information you need on the behavior of your audience without spending hours on tedious research.

Marketing Automation Tools

Marketing automation functions are useful tools for any blogger. It can take the headache out of marketing, leaving you with more time to dedicate to your content. Are you looking for more tips on marketing? We can help. Check out our tips on marketing to change your strategy today.

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