Fashion brands enter the luxury real estate market in Marbella [1666]
The landing of fashion brands in the Marbella real estate market continues to rise. In October last year, the local developerer Sierra Blanca Estatess, in collaboration with the design studio The One Atelier, announced the construction of five luxury villas on the Golden Mile. The project, with an investment of 51 million euros, is the first in the world to bear the signature of Karl Lagerfeld. “It is real luxury”, explain sources from the marketing department, who are finalizing the presentation, at the beginning of September, of a new promotion in the municipality and in which Dolce Gabbana participates, which lands in the sector not only in Marbella, but in Miami and Maldives, simultaneously./>Real luxury or not, Karl Lagerfeld's 5 homes have already been soldd, with prices ranging between 15 and 25 million euros. And it is not the first initiative undertaken by Sierra Blanca Estatess, a promoter of family origin directed by CEO Carlos Rodríguez. As pioneers in the real estate market in the municipality, they have projecteded the Italian firm Fendi Casa for the first time in southern Europe, under the EPIC Marbella brand.
It is a private complex of 56 semi-detached houses with qualities similar to those of a luxury villa on a plot of 48,000 meters. "It was the first project that we developeded at the 'branded' level on the Costa del Sol. There had already been projectss of this type in Spain, but not with fashion brands." He refers, among others, to the Four Seasons apartments in Madrid, in the Plaza de Canalejas, and the Mandarín Oriental, in Barcelona, on Paseo de Gracia.
In April, the second phase of EPIC Fendi was presented, in which it is planned to build a 700-square-meter sports center and, for the first time in Spain, a half basketball court covered with natural parquet. "The project will continue with a spa and a social club for all owners, with a playroom and restaurant area," they explain. There will also be a coworking area.
The buyer's profile is no longer that of the vacationer who stops at his second residence in the summer, but rather that of the foreign resident who spends most of the year in the municipality. Digital nomadism has a lot to do with this change in trend. In this sense, "a rejuvenation of the buyer's profile is being experienced," they acknowledge. "These are people who can do their jobs anywhere in the world."
This landing is completed by the real estate dean Engels & Völkers, who has collaborated with the Lebanese fashion designerer Elie Saab in the design of a villa valued at almost 8 million euros.
Font: DiarioSur