The DNA Project starts off with Jonathan Dagan, a?Brooklyn-based songwriter, producer, remixer, and visual artist also known as J Viewz. He had an idea to push the boundaries of creating a first-of-its-kind music platform, where people had access to the pieces of a song. Fans and music collaborators were able to upload and influence a song as it progresses.?
Successfully funded on Kickstarter, the digital platform was created by award-winning digital agency, HelloMonday?who took the whole ‘DNA’ approach to breathe life into a platform that is both interactive and beautifully presented. The site also features the places, people and stories involved in the making of the next j.viewz album throughout a 10-month period.
Check out the entire experience in the video below and the DNA Project site.